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‘Super Saturday’ To Mark Poundland’s Biggest-Ever Quarterly Store Opening Programme

Poundland will complete the opening of 87 new stores in just 70 days when 10 more outlets open on ‘Super Saturday’ (9 December).

This discounter’s biggest-ever single quarterly opening programme has added around 1m sq. ft. of new space as it opened and relocated stores into bigger premises.

The group also moved quickly to open former Wilko stores under the Poundland fascia, with 64 of them trading again by Saturday.

Of the 10 new stores opening this weekend, seven are part of Poundland’s organic growth programme, whilst three will be former Wilko stores.

Austin Cooke, Poundland’s Managing Director, said: “We excitedly continue to open and relocate stores at pace so we can bring our best offer, including all-new clothing, chilled and frozen food to customers, existing and new.

“The monumental effort from our teams continues to amaze me, and it supports jobs and high streets right across Britain.”

NAM Implications:
  • Poundland patently banking on a bumper Christmas.
  • Time to reassess your fair share?