The Original Factory Shop has launched its first transactional website to complement its 166-strong store estate.
The site is initially offering over 350 products from the retailer’s beauty range, including fragrances, makeup and skincare lines from leading brands.
The Original Factory Shop plans to launch further categories on the website in the coming weeks.
In addition to the online shopping service, the discount department store chain has launched a new Reserve & Collect service which is available from all its stores nationwide. The service allows customers to select products online across categories including heating, homeware, electrical, cleaning, beauty and toys, and then collect and pay for them in their local store.
“Our shops have sat in the heart of local communities for over 50 years and we’re now excited to offer customers the big brand savings from the comfort of their own home,” said Oliver Peck, The Original Factory Shop’s brand and customer director.
“With the launch of our fully transactional website, we can now reach bargain hunters all over the country to bring them the best deals on a range of our products. We are continuing to develop the offering and aim to bring lots of products to customers soon.”
