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Tough Mobile Market Holds Back Growth At Dixons Carphone

Dixons Carphone’s overall group sales were unchanged in its latest quarter after another big fall in mobile phone sales offset growth of other electricals.

In the 13 weeks to 27 July, like-for-like revenue in the group’s UK & Ireland electricals division grew by 2%, boosted by strong performance in the white goods, tablets and gaming categories.

International like-for-like electrical sales climbed 4% following respective increases of 4% and 7% in the Nordic region and in Greece. The company stated that its most significant market share gains were made in Finland and Sweden.

However, its UK & Ireland mobile division saw like-for-like revenue plummet 10% as the company continued to struggle against difficult trading conditions in the traditional postpay market.

Alex Baldock, Dixons Carphone Chief Executive, said: “In electricals we continued to grow and win market share in all territories and customer satisfaction further improved. The mobile market is as challenging as expected, underlining the need for the decisive actions that we set out in June. We remain committed to growing electricals sales and headline profits in UK and Ireland and international this year, and to this being the trough year for mobile losses.”

Dixons Carphone is currently working its way through a transformation plan which it said today was on track.

Baldock added: “The current political and economic climate is volatile but, assuming no material disruption from that, we stand by our full year guidance, as we do our longer-term commitments on EBIT margin and cashflow.”