Sneaky fees that are estimated to cost consumers £2.2bn a year have been banned under new consumer protection laws.
Businesses, including travel websites, ticket agencies and food delivery apps, will be required to include any mandatory fees in the headline price.
The ban comes into force under reforms in the Digital Markets, Competition and Consumer Act 2024, passed under the previous government. The new laws also impose bans on the use or commissioning of fake reviews.
Read the full article on The Guardian website
NAM Implications:
- Two ways to erode consumer trust:
- Dripped-pricing
- Fake claim/reviews
- i.e negate the high investment in building trust in a brand.
- Thereby causing rejection and triggering negative ‘tell-a-friend’ reactions’…
- …and building a growing group of second-guessing/savvy consumers.
- All in stark contrast with ‘delivering more than it says on the tin’ every time.
- (and potential growth by word-of-mouth)
