Families are eating less healthily and turning to ready meals and processed foods due to the cost of living crisis, a study has found.
Read the full article on The Guardian website
NAM Implications:
- A distinct change in consumers’ purchasing behaviour.
- They know what they want, but ‘needs must’.
- Suppliers need to respond to the fact that so many want to buy quality, healthy, for scratch cooking.
- But lack of money forces compromise.
- Suppliers continuing to advertise on pre-lockdown assumptions…
- …risk alienating the consumer base.
