Virgin Wines has signed a strategic partnership with WH Smith’s Travel division.
A range of wines is now rolling across 39 WH Smith stores located in airports and train stations.
The agreement is part of Virgin Wines’ strategic focus on commercial partnerships. It is currently exploring other tie-ups, following deals with Saga, Moonpig and Currys.
The online wine retailer’s CEO Jay Wright commented: “We are delighted to have partnered with WH Smith Travel to provide our exclusive, quality wines to their customers within travel hubs across the UK. This is a great opportunity for thousands of WH Smith customers to sample the outstanding wines that Virgin Wines sources from across the world and we hope that it will entice them to try more wines in the future as well as enjoying a glass or two while on their travels.
“Strategic partnerships such as this remain fundamental to our growth strategy, and we look forward to updating further on our progress in this area over the coming months.”
