The new boss of the Body Shop has told staff the struggling ethical beauty retailer is “back for good” after it booked a profit in its first 100 days under new ownership.
Read the full article on The Guardian website
NAM Implications:
- A way out of loss: Close/sell off loss-making outlets.
- And hopefully sufficient brand equity remains.
- But ‘for good’ is a long, long time.
- Fingers crossed…
