Boots and Superdrug have both promised to deliver their biggest-ever Black Friday campaigns, with discounts running throughout November.
Boots’ sales event will include over 22,000 promotions this month with the most offers on Black Friday weekend [29 November – 02 December].
Becca Hitchings, general merchandising business unit director of Boots, said: “Black Friday is now very much a part of the Christmas trading period – or ‘golden quarter’ – rather than a separate sales event.
“With this Black Friday falling later in the month and on payday for many people, we’re expecting customers to plan their purchases to get the best prices on their big-ticket items. We also predict that customers will spend opportunistically on smaller items and ‘little luxuries’ throughout the month and over Black Friday weekend as a treat for themselves, as well as stocking filler gifts for their loved ones.”
Boots also launched its Christmas campaign today, with an ad featuring Bridgerton star Adjoa Andoh as Mrs. Claus in a Boots Christmas ‘werkshop’ preparing beauty gifts at every price point.
Meanwhile, Superdrug has made an early start to its Black Friday activity. From today, the health & beauty retailer will roll out over 400 offers in-store and online, with discounts of up to 70% across various categories.
Simon Comins, Chief Commercial Officer, said: “We want to make it as easy as possible for our customers to shop Black Friday this year, so they can be confident they are getting the best value and promotions at Superdrug.
“We have ensured everyone has full access to our four weeks of Black Friday deals in-store and online. With up to 70% off, shoppers can be sure to get the best deal on the high street.”
NAM Implications:
- Boots:
- 22,000 promotions this month
- ‘planned purchases on big-ticket items’
- ‘spending opportunistically on smaller items and ‘little luxuries’
- Superdrug:
- 400 offers in-store and online
- with discounts of up to 70% across various categories.
- Ready to optimise these opportunities?
