Boots has promoted Paula Bobbett to the role of UK Chief Digital Officer.
She joined Boots in December 2020 as E-Commerce Director, responsible for growing Boots online store.
Prior to that, she worked for Dixons Carphone, where she started as Senior Manager, E-commerce Insight in 2013, before becoming Head of Online Trade, Analytics and Insight in 2015 and finally Head of Online Performance in 2018.
Bobbett described her new position as her “dream job.”
