Boots saw a 250% year-on-year online sales increase during 2020’s pandemic-induced lockdown. This shift was overseen by Boots UK CIO Richard Corbridge, who acknowledges what a huge shift the move to e-commerce and online fulfilment was for a business that completed most of its customer interactions through a network of 2,500 brick & mortar stores.
Now, as the UK emerges from lockdown, Corbridge is working to turn this rapid online growth into a long-term competitive advantage.
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