Boots recorded its best-ever day online during Black Friday, with sales climbing 18% on last year’s figures.
Three orders every second were made on boots.com after the retailer rolled out its ‘biggest ever Black Friday’ promotions. The group’s online warehouse dispatched more products on Black Friday than on any other day this year.
Meanwhile, sales in Boots bricks & mortar stores were up by 17% during the event.
Boots’ online operation made significant gains during the pandemic after it ramped up investment in the channel. The retailer’s recent fourth-quarter figures showed that sales were up over 100% versus the same quarter in 2019. Digital accounted for 11% of Boots’ total sales in the period versus just 6% pre-pandemic.
Across the board, Black Friday trading was said to have been relatively robust with payment transactions and retail footfall data showing an uplift on last year despite the challenging economic conditions.
NAM Implications:
- Key is how your share of Boots sales compared…
- …and going for your fair share of sales and investment next time.
