Boots has announced that it is freezing prices across 1,500 of its own-label products until at least the end of the year to ensure they “remain affordable” for shoppers during the cost of living crisis.
The products covered by the ‘Price Lock Promise’ include everyday essentials such as toothpaste, shampoo, nappies and shower gel. The full list spans several categories, such as toiletries, haircare, dental, health, wellness and beauty.
The retailer noted that its newly expanded Boots own-label range now covers over 11,000 health and beauty products, with 100 lines priced £1 or less and 1,000 products at £2 or under.
Steve Ager, Chief Customer and Commercial Officer at Boots UK, said: “In pulling together the list of products to include in the Price Lock Promise, we reviewed the lines that customers buy most regularly as well as those that are deemed to be day-to-day essentials. We want customers to feel reassured that the prices of a large selection of health and beauty favourites will be staying the same, helping them to continue to buy the quality lines they love at Boots.”
Boots recently launched its Price Advantage scheme which gives members of its loyalty scheme access to exclusive discounts on over 400 products each month.
Back in April, rival health & beauty retailer Superdrug announced that it was freezing the prices of over one hundred everyday products to help consumers facing a squeeze from soaring inflation. It has committed to freezing the prices for at least one year.
NAM Implications:
- It all helps…
- …but would not envy NAMs seeking price increases in equivalent branded lines.
- A pointer for mults re these categories?
