Boots has extended the number of products available on its new Price Advantage scheme and rolled it out online.
Available to members of the Boots Advantage Card loyalty programme, the scheme was launched in January offering special discounts on a range of 150 products in its stores, with the selection changing each month.
From this week, Price Advantage is now rolling out on the Boots website. In addition, the scheme has been extended to include over 300 additional products across categories including beauty, health and baby.
Boots noted that its loyalty card members will benefit from an average saving of £2.65 per product and items will be reduced in price by up to 50%.
“Price Advantage was born following customer feedback, with many telling us that they would like to receive immediate benefits through their Boots Advantage Card, as well as being able to save up points and treat themselves in the future,” said Pete Markey, Chief Marketing Officer at Boots UK.
“The response from the store launch has been really positive which is why we are now making it more accessible by rolling out online and adding in more products.”
Boots will be promoting the scheme with a £3m marketing campaign across April and May.
