Boots has rolled out a scheme across the UK that rewards customers for recycling their empty blister packs.
The scheme is now available at over 800 stores after 170,000 people signed up for a pilot in London and the Southeast last year. All blister packs, whether previously used to hold medications or vitamins, and no matter which brand, can be recycled through the scheme. Boots Advantage Card members earn 100 points (worth £1) for every five empty blister packs when they drop them off at a participating Boots store and spend £5 or more.
Candice Smith, Head of ESG at Boots, said: “Taking medicines or vitamins in blister pack packaging is an essential part of everyday life for many of us – even more so during the winter when it is peak cough cold season. We know from our pilot scheme that people want a recycling solution for their empty blister packs, which is why we’re now making it available in towns and cities across the country. We look forward to seeing the recycled materials take on a new life as playground equipment and furniture.”
NAM Implications:
- Every little helps…
- Say Boots gross margin of 20%…
- …then the resulting £1 on a £5 sale ‘pays’ for the £1 recycling reward.
- A win-win!
