Boots has partnered with product discovery and purchasing platform RangeMe in an effort to expand the number of its suppliers and grow the diversity of its product range.
With over 200,000 suppliers already registered on the platform, Boots stated that the tie-up would be a portal to working with new and emerging brands.
Steve Ager, Chief Customer and Category Officer at Boots, commented: “Our partnership with RangeMe will create a direct route for interesting and innovative brands to reach and pitch to our buying team, that cater to our diverse customer base and local communities.
“We introduced hundreds of new product brands last year, and we’ve seen many interesting start-ups launch post-pandemic. We’re looking forward to being able to support these businesses in their success by offering a new way for our buyers to discover them.”
RangeMe aims to help retailers and their buying teams with their product sourcing efforts, offering streamlined submissions, simplified discovery tools, and an industry-standard digital sell sheet. Buyers can filter searches to find brands and products that meet their needs and connect with suppliers that tap into the latest category trends.
Nicky Jackson, CEO of RangeMe, said: “This is also an extraordinary opportunity for suppliers around the world to connect directly with Boots buyers and showcase their products. Our mission has always been to empower retailers and suppliers to be productive and successful whatever their objective. The platform offers retailers hyper-local choices as well as innovative global options. We exist to help them offer their customers an extraordinary experience.”
NAM Implications:
- Knowing both companies, this represents a win-win for each party.
- A no-brainer move.
- Watch this space…
