Fast-growing British online retailer Feelunique has been acquired by Sephora, the LVMH-owned French beauty chain that operates over 2,600 stores across 35 countries.
After the deal was announced in July, Sephora has now completed the acquisition from private equity firm Palamon Capital Partners and other shareholders, following final clearance by anti-trust authorities.
Founded in 2005, Feelunique now has over 1.3 million active customers with a product range of 35,000 cosmetic and fragrance products from more than 800 brands. The e-commerce business saw its total sales surge up 26% to £103.5m in the year to 29 March after attracting thousands of new customers during the pandemic.
Martin Brok, President and CEO of Sephora, commented: “We are delighted to welcome Feelunique teams within the Sephora family. Feelunique is known for their unparalleled customer experience, deep e-commerce expertise and knowledge of the UK consumer. We look forward to learn from each other and write a new chapter together”.
Sarah Miles, CEO of Feelunique, added: “Sephora is an iconic retailer in the Prestige Beauty space in Europe. We are looking forward to working together and leverage our respective strengths to drive the Prestige Beauty segment in the UK.”
The news comes just days after sportswear retailer JD Sports announced it was entering the beauty market by taking a majority stake in an online haircare brand.
