Holland & Barrett has agreed a partnership with online skincare retailer ‘Face the Future’.
The tie-up has seen around 40 brands added to the Holland & Barrett website, including AlphaH, Heliocare, Sun Bum, Peter Thomas Roth, Ultrasun, and Phillip Kingsley. The offer in the ‘Face the Future’ section of the online store will cover 400 products across skincare, haircare, SPF, body care, and self-care.
Vicky Kelly, Beauty Category Director at Holland & Barrett, said: “We’re excited to partner with Face the Future to bring their expert-led, results-driven skincare to even more customers through Holland & Barrett.
“As we continue our transformation from a traditional retailer into a wellness partner, we’re redefining beauty through a holistic approach that goes deeper than skin and is guided by our philosophy of ‘inside-out’ wellness. Through this collaboration, we’re combining Face the Future’s trusted expertise and curated product range with our evolving approach to beauty – championing wellness, efficacy and innovation, backed by science and rooted in expertise.”
Paul Thompson, an owner at Face the Future, added: “This collaboration presents a unique opportunity for us to extend our reach and connect with customers who are searching for wellness-driven beauty solutions. By merging our in-depth knowledge and curated product range with Holland & Barrett’s trusted wellness platform, we can create a seamless and trusted shopping experience.
“Holland & Barrett’s incredible reach allows us to deliver efficacious products and expert guidance at a scale we’ve never achieved before. Together, we can empower more people to make informed choices about their skin, hair and overall self-care routines.”
To mark their new partnership, Face the Future and Holland & Barrett have launched a co-branded Beauty Edit Box, featuring 15 sought-after products in haircare, skincare and supplements – priced at £70, but worth over £270.
Earlier this month, Holland & Barrett revealed that it was seeking to redefine its beauty offering through a holistic, “inside-out” approach, focusing on wellness, efficacy, and innovation. This has been piloted in a six-store trial over the last three months, with the retailer noting that it had delivered strong early results, achieving an average 7% uplift in revenue compared to control stores.
