Private equity firm Aurelius stunned the high street by placing The Body into administration soon after buying it.
Read the full analysis on the Financial Times website (PayWall)
NAM Implications:
- If only inevitabilities were all as easy to predict as The Body Shop (Release 2)…
- Cutting to fit is the only viable approach for businesses facing shrinking demand.
- Niche going mainstream changes everything.
- Now The Body Shop (Release 2) has to replace physical reach with virtual reach.
- Online-only beckons…
