Marks & Spencer has agreed a new online and in-store partnership with Estee Lauder-owned skincare and make-up brand Clinique.
From this summer, around 500 Clinique products for women and men will be available to order from the retailer’s website. Additionally, 34 key M&S stores around the country will host a Clinique counter manned by product experts, whilst a further 40 stores will have bespoke Clinique fixtures.
The deal is part of M&S’s turnaround strategy that includes selling more branded lines, which has included the rollout of third-party clothing brands on its website.
The retailer stated that skincare was a key focus for its Beauty offer after demand proved resilient during the pandemic. As well as its own brands, M&S Beauty has introduced third-party brands including Aveda, Origins, REN, Emma Hardie, Eve Lom and Prai.
Richard Price, MD of M&S Clothing & Home, said: “A compelling beauty offer is part of our plans to reshape M&S – innovating with our own brands and continuing to introduce complementary third-party products such as skincare experts Clinique.
“Our broad customer base and reach makes us an attractive platform partner and in turn introducing beauty brands helps us become more relevant, more often for our 22m customers – offering them a convenient and seamless shopping experience.”
Rachel Baker, Vice President/General Manager Clinique UK + Ireland, said, “This is an extremely exciting time for Clinique to be entering into one of the UK’s most iconic and trusted high street shopping destinations.
“Marks & Spencer offer a convenient hybrid shopping experience, and we want to make it accessible for consumers to purchase their favourite Clinique products seamlessly, whilst shopping instore or online.”
