With ropes to manage queues and a team of security guards stationed at the door, the vibe at Sephora in west London’s Westfield White City shopping mall is more nightclub than beauty hall.
But inside, rather than dancing and sipping drinks, women huddle around displays of eyeshadows, lipsticks and serums under signs promising the “next big thing” and “hot on social media”.
Read the full article on The Guardian website
NAM Implications:
- Sephora are re-taking UK Retail seriously, very seriously…
- Are you taking them more seriously, this time?
