Cosmetics retailer Sephora has overhauled its loyalty programme in the UK as it pushes ahead with its store expansion drive.
MySephora is an enhanced points-based scheme designed to “engage and reward” customers through unique benefits across three tiers – bronze, silver, and gold. It is accessible via desktop, mobile, and the Sephora UK app.
MySephora not only rewards spending but also customer engagement. Points can be earned through brand engagement, such as attending in-store services and reviewing products.
Sephora re-entered the UK market two years ago and recently opened its third site in Manchester. It plans to launch two new stores this autumn in Newcastle’s Metro Centre and Eldon Square.
Sarah Boyd, Managing Director of Sephora UK, said: “As we embark on the next phase of our business, our priority remains our loyal customers who have been the cornerstone of our success. It is with great excitement that we announce the expansion of our customer loyalty program. This milestone underscores our commitment to providing unparalleled rewards and experiences to our valued customers.”
MySephora members can exchange their accumulated points for products from a curated selection of best-selling brands. Perks also include birthday gifts, an upgraded delivery proposition, and early access to brand events and sales.
The retailer noted that existing loyalty customers will be migrated into the new MySephora programme, with any existing unused rewards remaining valid.
