Sephora’s new store in Westfield White City, which opened on 8 March, marks its return to physical retail in the UK after it stopped trading here in 2005. The opening follows the retailer’s takeover of FeelUnique’s website in October 2022.
Investing in physical space will help Sephora, a fascia more known internationally, to boost its visibility in the market, as more than three in five adults in the UK claimed they had never used or heard of Sephora, as of November 2022.
The retailer has clearly set high standards for its future store roll-out plans, and so what can store-based retailers learn from the new Sephora flagship store?
Read the full article on the Mintel website
