The Perfume Shop has revealed that it sold 1.9m bottles of scent between 28 November and 24 December.
With Christmas launching earlier than usual, the company’s total retail sales between October and December were up 29% vs the same period in 2019. Amid rumours of shortages and potential lockdowns, Christmas gift sets were said to have proved popular with 7% higher sales overall compared to 2020.
Whilst the season may have started early than ever, The Perfume Shop achieved particularly strong sales in the week before Christmas when it took 27% of festive sales.
The Perfume Shop’s top 10 bestselling scents of the year were:
- Dior Sauvage
- Chanel Coco Mademoiselle
- Paco Rabanne 1 Million
- Boss Bottled Night
- Gucci Flora Gorgeous Gardenia
- Emporio Armani Diamonds for Women
- Bleu de Chanel Parfum
- Paco Rabanne Phantom
- Jimmy Choo I Want Choo
- Jimmy Choo Flash
Andrea Rickard, The Perfume Shop’s Trading Director, commented: “Customers have had another tumultuous year, but the gift of perfume is proving to hit the right note for friends and loved ones to share the love this Christmas. The personal memories evoked from a perfume and the feel-good spritz of a scent continue to make it a popular choice. We’d like to thank all our customers for their support and we’re looking forward to celebrating our 30th birthday with them next year.”
