The Perfume Shop has revealed that it sold 200,000 bottles of fragrance during its Valentine’s Day campaign, with total sales up 18% compared to the same period in 2023.
The retailer’s sales over the period were driven by a 67% increase in sales of classic fragrances and a 110% increase in gift sets compared to 2023. Promotional deals also proved popular, with its website’s busiest day on Tuesday 13 February after a 23% increase in perfume purchases.
Andrea Rickard, The Perfume Shop’s Trading Director said: “We knew that Valentine’s this year was going to be even more special than last year, which is why we’re so pleased to see exceptional sales results from both our stores and online. From classic and popular fragrances to something new, there was a fragrance for everyone purchasing ahead of the big day.
“Not only that, but we also ensured that we had lots of fantastic deals and options to choose from across different price points. Customers were able to buy some exciting scents for their loved ones and also make use of our personalised ribbon service and free gift wrap service to give that gift the personal touch which is available in all our stores.”
NAM Implications:
- A pointer for rivals…
- …and a question for suppliers:
- Did you secure your fair share of the action?
