Superdrug has partnered with online fashion retailer Missguided to become the exclusive high street stockist for its new cosmetics range.
Missguided Beauty fixtures began rolling out in Superdrug stores this week nationwide, offering a collection of 27 trending products starting at just £6 each. The full range will also be available online.
The offer adds to Superdrug’s portfolio of exclusive cosmetics brands, which include Revolution, EX1, MUA, Flower, and Rude beauty.
Superdrug highlighted that it was expecting to welcome beauty shoppers back into its stores as the Covid-19 restrictions eased. With consumers stuck at home and doing less socialising, sales of make-up and haircare products fell last year.
“At Superdrug, we are dedicated to bringing inclusive beauty to the high street, and ensuring it is accessible for all,” said Superdrug’s Commercial Director Simon Comins.
“We are so pleased to be the high street exclusive stockist for the Missguided Beauty range, launching nationwide, with prices starting at just £6. We are so excited to bring fashion and beauty together with this collection, and offer new, trend-led products to our shoppers.”
Missguided Chief Executive Nitin Passi said: “We’re all about our customer and she’s telling us we can do more than just give her the apparel that makes her look and feel great – she’s giving us permission to extend that to her beauty regime.
“And this first Missguided beauty range carries the spirit of what she knows we do best – premium quality without a premium price tag.”
