Superdrug has announced the return of its ‘Superdrug Presents’ health & beauty event, which will span three days in February next year.
Described as the “ultimate health & beauty playground”, it will take place at The Truman Brewery, London and will offer visitors interactive masterclasses, the opportunity to meet their celebrities and influencers, as well as find out more about brands and access free treatments at Superdrug’s Beauty Studio.
The showcase will run from Friday 24 February until Sunday 26 February 2023 with tickets going on sale today, priced at £30 for members of its Health & Beautycard scheme and £40 for non-members.
Companies such as L’Oreal and Unilever will feature with some of their beauty brands, alongside the Superdrug own brand range. Industry insiders will also be joining the line-up, offering masterclasses and workshops to attendees throughout the 3-day event. Visitors will also be able to see the latest from health brands such as Nurofen.
Simon Comins, Chief Commercial Officer at Superdrug, commented: “We are thrilled Superdrug Presents is back for 2023. The event was so well received when we launched it in 2019, and to be able to bring it back bigger, better and in person for 2023 is very exciting for us and the brands that are taking part.
“We expect Superdrug Present 2023 to smash all previous records with more brands, more experiences, more masterclasses and more attendees. We want to ensure that Superdrug Presents is a space for visitors to fully immerse themselves with their favourite brands, as well as enjoying unique Superdrug experiences.”
Superdrug Presents started in 2019, with 3,000 visitors in attendance. However, it had to run virtually over the last couple of years due to the pandemic.
NAM Implications:
- A major retailer already looking beyond Christmas…
- …with optimism.
- Hopefully some consumers are in like mind (with a little reminding…)
- Time to ensure your fair share of investment and returns?
