Superdrug has launched a new campaign on YouTube called Superdrug TV as part of its drive towards more digital marketing.
Freely available, the first episode (see below) appeared online this week. It will be followed by two further episodes prior to Christmas before going weekly throughout 2021. Each episode will be 15 minutes long and will offer audiences information on the hottest topics and beauty launches as well as behind the scenes looks at Superdrug and interviews with celebrities and influencers.
Hosted by KISS FM radio presenter Daisy Maskell, the series will bring together a range of social media stars including Nadine Baggott, Louise Pentland, Alix Fox and Superdrug health ambassador Dr Zoe Williams.
Created by The River Group, each episode will be sponsored by a particular brand. The Pilot episode was in association with Unilever’s Lifebuoy hygiene range.
Simon Comins, Superdrug’s Commercial Director, said: “We are so excited to be launching SuperdrugTV. Alongside digitalising Dare magazine and our social media channels, we are striving to provide our customers with free, easily accessible content during these unprecedented times. We hope SuperdrugTV will entertain and educate throughout 2021.”
NAM Implications:
- Time for suppliers to optimise the Superdrug initiative by submitting their brand ideas now.
- Before the innovative appeal weakens…
- …or other retailers launch me-toos?
