Superdrug is marking 60 years since it was founded by Ronald and Peter Goldstein with a host of promotions and activations.
The first ever Superdrug store was opened in 1964 on Putney High Street. The health & beauty retailer now trades from over 800 outlets, with plans to open 25 more this year.
Superdrug’s Chief Commercial Officer, Simon Comins, said: “From our humble beginnings on Putney high street to becoming a nationally recognised brand, 60 years is an incredible landmark for us. We are looking forward to celebrating our birthday with our customers as we know without them, we wouldn’t be where we are today.”
To mark the anniversary, Superdrug has a number of activities planned for the coming months. Kicking off today, this includes in-store activations, the launch of a new limited edition birthday range, special 60th birthday products from exclusive brands, offers and price reductions, as well as bringing back cult classic beauty items.
NAM Implications:
- A well-deserved success against the odds…
- …in what was a very traditional ‘chemist channel’.
- Have been an admirer since they started…
- …as I helped delegates deal with this ‘new phenomenon’ in the UK all those years ago.
