Superdrug has confirmed the return of its annual ‘Superdrug Presents’ health & beauty event. It will now span four days over the May Bank Holiday Weekend in 2024, rather than the three-day event that ran in late February last year.
The “ultimate health and beauty playground” will take place at The Truman Brewery, London. It will offer visitors interactive masterclasses, free treatments, the opportunity to meet celebrities and influencers, and the chance to find out more about over 50 brands taking part.
Simon Comins, Chief Commercial Officer at Superdrug, commented: “We are thrilled Superdrug Presents is back for 2024. Last year’s event was so well received, and we know customers are eager to hear what we have planned for next year.
“We can promise that Presents 2024 will be even bigger, offering more brands and experiences than ever before.”
NAM Implications:
- This date move should give extra planning time for categories/brands that matter.
- And this event appears to tick most of the boxes.
- Over to you…
