Superdrug will open the doors to its latest store concept tomorrow in the Rushden Lakes Shopping Centre, Northamptonshire.
Alongside the retailer’s usual beauty offering, the store will showcase a new “immersive experience”, housing Skinnydip’s largest-ever Superdrug ‘Shop In Shop’ with over 150 SKUs. Skinnydip’s lifestyle and fashion accessories, such as nightwear, slippers and cushions, will be on offer for the first time in a Superdrug store.
The Revolution range will also have a large shop in shop in the new store, with over 100 SKUs. In addition, the newly launched Missguided Beauty range will have a stand showcasing the range.
Meanwhile, the store’s health & beauty offering will include Superdrug’s own-label ranges and a range of exclusive beauty and personal care brands.
The new Rushden Lakes store also includes a new Beauty Studio offering “professional treatments at affordable prices”.
Nigel Duxbury, Property Director at Superdrug, said: “We are thrilled to be opening our new store to customers in Northamptonshire, offering shoppers access to everyday essentials at an affordable price.
“With a brand new Beauty Studio opening in line with government guidelines, luxury fragrance counter and range of popular health and beauty brands, we’re pleased to be investing in the high street and are sure our customers will love the new store.”
NAM Implications:
- An essential trip for NAMs?
- A high profile outlet/event/that will be monitored carefully re potential roll-out…
- …better to be on board now…
- …than play catchup later.
