After announcing its plans back in March, Superdrug has today launched its online health & beauty marketplace in time for Black Friday and the key Christmas trading period.
The platform has been integrated into the retailer’s existing website, with third-party marketplace products now sitting alongside Superdrug’s own range.
So far, around 300 brands have signed up to the marketplace, including the likes of cruelty-free ethical skincare range Up Circle, UK brand Nature Spell, women’s razor brand FFS Beauty, and beauty brand Jecca Blac. They will be identifiable on the website by a marketplace logo and banner.
Matt Walburn, Superdrug’s Marketing and E-Commerce Director, said: “Marketplace is the exciting next step in our digital transformation programme. Our intention is twofold; to promote diversity by supporting entrepreneurs and small businesses within the industry and to dramatically increase our range on Superdrug.com; broadening and strengthening our accessible beauty and health offering to our customers.”
NAM Implications:
- Another route to consumer…
- And for H&B suppliers, a no-brainer.
