The Fragrance Shop has launched a major new store expansion programme across the UK and Ireland.
The perfume retailer currently has over 220 stores and is planning to open an additional 100 sites over the next three years. This will include a rollout of beauty stores and shops dedicated to niche fragrances, as well as stores in its traditional format.
The company stated that it was seeking prime town centre locations, retail parks and outlet centres, with a preferred area of circa 650 sq. ft.
Kam Birk, property director at The Fragrance Shop, said: “Consumers still love the experience of shopping in store for fragrance. Stores remain a priority within our innovation and growth strategy both domestically and internationally.”
NAM Implications:
- In the current post-Lockdown climate…
- …any retailer having the courage (and money)…
- …to add almost 50% to their retail estate…
- …needs watching.
- (and your partnership…)
