The COVID-19 outbreak has created challenges across the beauty industry, and fragrances have already been one of the hardest-hit categories, with a particularly slow recovery forecast.
Read the full article on the Mintel website
NAM Implications:
- Key issue: Fragrances are notoriously difficult to sell online…
- Online purchasers tend to use the channel for repeat rather than experimental purchases.
- Fragrance brands could usefully follow the lead of DTC beauty brands…
- …that used the lockdown period to establish virtual consultation services.
- This and more in the original article.
