As consumers spend more time at home, beauty brands are altering the way they reach consumers. Some are fully immersing themselves within the lucrative gaming world in an effort to drive engagement, maintain or build brand awareness, align with on-trend beauty themes and promote new products.
Read the full article on the Mintel website
NAM Implications:
- As the recession deepens…
- …the issue of wanting vs ability to pay for beauty brands will impact sales…
- …traditional as well as online.
- Gaming will need to generate demand that can be satisfied…
- …rather than frustration.
