The Perfume Shop has appointed Karen Harris and Laura Wilkinson to the newly created positions of Customer Director and Online Business Director, respectively, to support its growth plans.
Previously Head of Marketing, Harris’s new position will see her head up the retailer’s customer, loyalty, marketing and PR functions.
Meanwhile, Wilkinson, who was previously Head of Digital, will take responsibility for the evolution of The Perfume Shop’s online business.
Managing Director Gill Smith said: “We’re pleased to announce Karen and Laura’s new positions within our Leadership Team and know that their proven expertise and passion will continue to help deliver our strategy to be the UK’s favourite O+O perfume retailer.”
