Alongside robust second-quarter group results, AB InBev has outlined that its operation in the UK is performing well, bouyed by increasing demand for no alcohol beer.
Paula Lindenberg, President of Budweiser Brewing Group UK&I, said: “Our UK business has had a great second quarter, with strong volume growth and high single digit net revenue growth, boosted by the performance of our global brands, Budweiser, Stella Artois and Corona. These brands are embedded in popular culture, and momentum continues with our announcement earlier this week that Budweiser will be the new Premier League beer partner.”
He stated that the business had enjoyed a “fantastic start to the summer”, buoyed by its support of the England Women’s football team as they made it all the way to the semi-finals of the FIFA Women’s World Cup 2019.
Lindenberg also highlighted Stella Artois’ sponsorship of Wimbledon and Royal Ascot, as well as Budweiser’s sponsorship of Pride in London. He also revealed that Corona is seeing double-digit growth across total trade, alongside its recently launched ‘Protect Paradise’ beach cleaning campaign.
Meanwhile, Lindenberg highlighted that the business had also seen demand for no alcohol beer continue to rise, with growth at 25% year to date and Beck’s Blue the number one beer in this category. In the low-alcohol segment, Camden Town Brewery launched its new 3% ABV beer Week Nite and Bud Light is growing by double digits in both the on-trade (pubs and bars) and off-trade (retail). “The growth of no-and-low alcohol beers highlights that consumers are looking for moderation without compromising their social lives”, he said.
Lindenberg concluded: “Year to date, we are the UK’s second largest brewer, moving up from third place and we have lots planned to keep up the momentum. By offering our customers a broad range of premium drinks and linking our brands to key cultural moments throughout the year, we have our eyes firmly set on the top spot.”
NAM Implications:
- Detailed results and probable cause…
- Have to repay detailed comparison by competitor NAMs…
- Ready?
