With media hype that digital tools like ChatGPT could take artificial intelligence mainstream, trade publication DrinksRetailing looked a what it could mean for drinks producers and retailers.
Read the full article on the Drinks Retailing website
NAM implications:
- This says it all: Need for campaigns to use ideas that connect with people on a human level.
- AI will take care of the ‘grunt work’, allowing human interaction to focus on where it is appreciated.
- i.e. we are headed for lots of ‘noise’ until the novelty is worn off…
- …then back to human intervention.
- Hopefully…
