Andrex has become the latest FMCG manufacturer to move towards using more recycled plastic material in its packaging.
Launching with its most popular product, Andrex Classic Clean, the new packaging contains 30% recycled plastic packaging made from post-consumer resin (PCR). Ensuring the packaging continues to be fully recyclable, PCR is a sustainable packaging alternative made from plastic materials used by consumers. The plastic is then taken to a facility where it is washed, reground and pelletized into a new usable material.
New Andrex Classic Clean packs will begin to appear on retailers’ shelves this month. The brand claims the change will remove 481 tonnes of virgin plastic over the next 12 months from this variant alone.
As part of its drive to reduce the use of virgin plastic, the brand is aiming have at least 50% recycled plastic across all its packaging by 2023.
Ori Ben Shai, Vice President & Managing Director of Kimberly-Clark UK, said: “At Andrex, we are committed to improving the sustainability of our products and packaging. The launch of the new 30% recycled plastic packaging forms part of our wider ambition to leave a greener ‘pawprint’ on the planet.
“Beyond this, we aim to have at least 50% recycled plastic content in our packaging by 2023, and we will continue to look for more sustainable alternatives that reduce our environmental footprint, without compromising on the quality of our products that our customers know and love.”
