Bakery company Aryzta has appointed Hannah Sibley as Product and Innovation Director, Aryzta UK & Ireland, as part of its drive to accelerate growth.
Based at the company’s site in Dublin, Sibley is expected to play a pivotal role in strengthening and accelerating Aryzta’s new product development pipeline, with a focus on innovation.
“Hannah brings a wealth of experience and a finely tuned insight into the very latest global bakery trends which will enable us to add even more value to our grocery, retail convenience and foodservice partnerships,” said Nigel Scully, Chief Commercial Officer at Aryzta UK & Ireland.
Sibley added: “Aryzta is renowned for its innovative approach to product development and is very well placed to enable retailers to meet growing consumer demand for new taste experiences across multiple bakery categories. I’m looking forward to using my passion for bakery to help bring category-boosting new speciality breads and other complementary products to market.”
Sibley joins Aryzta from GB Business Unit of Grupo Bimbo, where she was Head of NPD and Innovation.
She has over 18 years bakery experience, starting her career on Nature’s Way Foods’ graduate programme before progressing on to in-store bakery roles with two leading UK supermarket groups and at Winterbotham Darby in a senior NPD role.
