Just months after buying Fuller’s brewing business for £250m, Asahi has added a range of cask ales and ciders to its ‘Super Premium Beer’ portfolio in the UK.
The company will now offer brands such as Fuller’s London Pride, Frontier and Cornish Orchards cider to its on-trade and off-trade customers across the UK and Ireland. These join its existing premium brands such as Peroni Nastro Azzurro, Asahi Super Dry, Pilsner Urquell and Meantime.
Tim Clay, Managing Director of Asahi UK commented: “All of us at Asahi UK are thrilled to be bringing these much loved cask ale and cider brands into our portfolio. Through our existing Super Premium Brand portfolio, distribution network, customer marketing and sales expertise we aim to extend and grow our new range across the UK and Ireland – to offer our customers the most comprehensive suite of premium beer and cider brands.
“Building on the heritage of Fuller’s London Pride, Frontier and Cornish Orchards, we aim to enrich consumer experiences through industry leading product quality, impactful marketing and by driving ongoing value to our customers. This year will be an exciting time for Asahi UK and our customers.”
