Spirits company Bacardi is tapping into the increasing popularity of rapid delivery services with the launch of a last-minute present scheme for Christmas.
The company has partnered with rapid delivery firm Weezy for its ‘Swift Gifts’ service. It offers limited-edition spirit gift boxes for delivery in under an hour in three UK cities: London, Manchester and Bristol.
Available from this weekend, the Bacardí rum, Bombay Sapphire gin, and Grey Goose vodka gifts cost from £20 to £45. Each gift box features a QR code linking to a collection of cocktail recipes, with shoppers able to add all the ingredients – from garnishes to mixers – to their order.
Richard Cullen, Digital Transformation & Innovation Director at Bacardi, said: “Once upon a time, gifting drinks at Christmas meant turning up with a bottle of wine, but those traditions are changing, and now more and more people are choosing fantastic premium spirits for their festive gifts.
“By partnering with a speedy delivery app, we’re excited to be making it super quick and convenient to gift our beautiful spirits this year – treating loved ones just got easier than ever.”
NAM Implications:
- How to bypass delivery uncertainty and last-minute gifting in one drop…
- A pointer for other categories?
