British American Tobacco (BAT) raised its annual revenue growth forecast today as the cigarette maker’s focus on e-cigarettes and tobacco-heating devices pays off, sending its shares up 2%.
Read the full article on the Reuters website
NAM Implications:
- BAT has invested nearly £500m in its new category products business last year…
- …and has set a target of achieving £5bn in sales for the business by 2025 and 50 million customers by 2030.
- A pointer for all e-cigarette suppliers.
