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Beiersdorf Maintains Strong Growth; Raises Full Year Guidance

Nivea owner Beiersdorf continued its bounce back from the effects of the pandemic during the third quarter, with it raising its full-year sales estimates despite “economic uncertainties”.

In organic terms, group sales rose 11.1% to €6.7bn in the first nine months of the year. Its core Consumer Business Segment saw growth of 11.7% to €5.4bn, with all regions and brands said to have contributed to the robust performance.

Beiersdorf’s Nivea brand grew by 10.8% over the period. Alongside strong categories such as sunscreen and deodorant as the overseas holiday market returned, Nivea’s face and body care ranges also performed well.

Derma brands Eucerin and Aquaphor saw a significant 25.3% uptick in sales as both gained market share.

Meanwhile, the group’s tesa Business Segment saw organic sales grow 8.3% to €1.3bn.

Beiersdorf has raised its guidance estimates for group organic sales growth to 9 to 10%.

CEO Vincent Warnery commented: “We retained the strong growth dynamic of the first half of the year in the third quarter and achieved broad-based, double-digit growth rates. We are increasingly reaping the rewards of our actions to make Nivea an even more global and digital brand. For the first time, our brand icon has succeeded in gaining market share in all categories and regions.

“For the full year, we are raising our sales guidance while being aware of the economic uncertainties in the fourth quarter.”