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‘Bloody Hard Work’: Baker Warburtons Battles Soaring Food Inflation

Family business says sky-high bills for energy and wheat are causing friction as customers experience cost of living crisis.

Read the full article on The Guardian website

NAM Implications:
  • Official figures show bread prices have soared by 20.5% in a year, almost twice the 10.5% rate of general inflation.
  • This says it all in terms of consumer perception of the real pressure of inflation.
  • Caused by Lockdown fallout…
  • (Hence the trade union demands for inflation-level wage increases)
  • Key for suppliers to work with these market realities.
  • (instead of wasting time discussing probable causes)
  • And tty to optimise business assets regardless…