Bord Bia, the agency responsible for the promotion, trade development, and marketing of Irish food, drink, and horticulture, has announced the appointment of Jim O’Toole as its new Chief Executive Officer.
He was appointed by the Board of Bord Bia following an open recruitment process and is scheduled to take up the position on 1 November.
He is currently CEO of Bord Iascaigh Mhara (BIM), Ireland’s Seafood Development Agency and is said to be highly experienced in global food marketing, sustainability development and change leadership.
Chairman of Bord Bia, Dan MacSweeney, commented: “We welcome Jim to Bord Bia and the knowledge, experience and insight he brings to the role and to the organisation. His considerable experience in the agrifood sector, depth of international experience and strong corporate, strategic and operational expertise makes him an ideal leader to deliver strategic transformation, building on the great work of his predecessors and the rest of the Bord Bia team.
“We look forward to working with Jim, and are confident his leadership will ensure Bord Bia continues to deliver on its strategic mission to promote sustainably-produced Irish produce to customers around the world.”
O’Toole will replace Michael Murphy, who became Interim CEO earlier this year when Tara McCarthy departed for a new job.
Murphy will return to his position as Director of Organisation and Industry Talent.
