Brand campaigns may not be exempt from new laws restricting the advertising of “less healthy” food and drink – even if the ads do not show any specific products – the Committees of Advertising Practice (CAP) has warned.
CAP is responsible for writing the UK’s advertising codes, which are then enforced by the Advertising Standards Authority (ASA). On behalf of the ASA, CAP is undertaking a consultation about the new laws set to come into force in October restricting the advertising of less healthy products.
Read the full article on the Marketing Week website
NAM Implications:
- This begs the question of whether advertising these products is ‘worth the trouble’.
- Given that ‘hiding’ the brand means less incentive for potential consumers…
- …to ‘take the trouble’ to probe beneath the message.
