A new retail technology solution called Reapp has been launched by field marketing agency Dee Set with the aim of helping brands to sell more with AI technology that “turns rich data into decisive sales actions at shelf-edge”.
These actions not only influence at fixture but the decision process across promotional activity, NPD performance, and manage stock levels. The company noted that this is crucial in today’s retail landscape of supply disruption, labour shortages and inflation.
A number of leading brands, including Innocent Smoothies, Kellogg’s and Unilever have been using the software and have seen RSV (retail sales value) increase by nearly 13% (12.6%) on average.
Reapp offers its clients a suite of bespoke software apps that gather data from a wide range of sources. AI technology then simplifies that data into sales actions at the shelf-edge.
Dee Set noted that the system’s unique feature is the marrying of cutting-edge technology with an army of merchandisers in-store. Such is the company’s reach, they have a representative within ten miles of 97% of the UK’s retail stores. These merchandisers are empowered with mobile-first tools so they can easily understand and execute the actions identified by Reapp.
Dee Set’s CEO, Greg Phillips said: “Ensuring stock levels are maintained and that products are at easy reach is a basic consideration for any brand or retailer aiming to retain customer loyalty and boost sales potential. Yet, with supply chain disruption and labour shortages plaguing the sector, this is more challenging to achieve than ever.
“That’s why we developed Reapp. It has the ability to distil complex data into simple, actionable insights for brands and retailers, at scale and speed. We believe it’s a game-changer for the industry.”
Charlie Foster, Head of UK Field Sales at Kellogg’s, commented: “The agile, professional and ‘can-do’ attitude of the teams we work with, alongside the tech capabilities and a real desire to grow, speaks volumes.”
Dee Set Group’s clients include Sainsbury’s, Co-op, Morrisons, Asda, Kellogg’s, Coca-Cola, Unilever, and Arla Foods.
NAM Implications:
- Time to marry this tech with retail media…
- ..for a really compelling replacement for traditional media?
