BrewBog has ignored an Advertising Standards Authority (ASA) ban on a “misleading” ad by reposting it on social media.
Company boss James Watt posted the ad on Twitter and Linkedin and included a rebuke to the advertising watchdog for its “pretty meta” move.
Read the full article on the BBC website
NAM Implications:
- ‘All publicity is good publicity’
- …or it’s not.
- Key will be consumer perception…
- Apart from the distraction arising in terms of having to explain one’s position….
- …repeatedly.
