British Brands Group, the membership organisation dedicated to championing brands in the UK, has announced the appointment of Tom Reynolds as its first Chief Executive Officer.
The group noted that Reynolds is a proven trade association leader, having served as CEO of the Bathroom Association for the last six years, during which he led membership growth and increased income by 50%.
A statement on LinkedIn by the British Brands Group said: “With deep expertise in public policy and brand dynamics, plus previous experience at the British Ceramics Confederation and in parliamentary research, Tom is perfectly positioned to strengthen our voice for brand owners across the UK.”
Neill Craigie, the British Brands Group Chair, added: “Tom’s track record in growing membership organisations, influencing policy and delivering real outcomes is outstanding. His energy, creativity and belief in the power of brands to drive positive change make him the perfect choice to lead us into the future.”
Meanwhile, Reynolds commented: “It’s a huge honour to become the British Brands Group’s first CEO. I’m passionate about the value strong, trusted brands bring to society and look forward to working with members and stakeholders to ensure their role is recognised, respected and supported in the UK and beyond.”
