Britvic has announced two new internal appointments to strengthen its commercial teams.
Ben Parker has been promoted to GB Commercial Director for Retail, with his new role spanning grocery and convenience. Meanwhile, Dino Labbate moves into the GB Commercial Director for Hospitality role and the Executive leadership team.
Coming up to six years with Britvic, Parker previously held the role of At Home Commercial Director, following experience as the lead on the Tesco / Booker account.
Paul Graham, Managing Director at Britvic GB, commented: “Under Ben’s leadership in his former role, Britvic has gone from strength to strength within grocery, particularly at a time when the Covid-19 pandemic has increased challenges and a great deal of problem-solving and quick-thinking has been required. His skills now see him take on the convenience channel as GB Commercial Director for Retail, helping Britvic continue to grow in this sector and navigate the changing landscape.”
Labbate joined Britvic as Account Director in 2018, working with Sainsbury’s and Morrisons, before heading up the Tesco / Booker relationship. His new role will see him bring his skills to the hospitality channel.
Graham said: “As the hospitality sector regains its stride, I have no doubt Dino will lead the channel with the skill and acumen he is known for, using the knowledge from his previous roles to create growth for Britvic and our hospitality partners alike. From unlocking opportunity for our latest dispense innovations, to expanding brands such as Plenish and Aqua Libra within the channel, Dino will be focussed on maintaining our soft drinks leadership and expanding our footprint.”
Both roles take effect immediately.
